the challenge
Story, Tone & Stategy
they gave us access to:
250+ 5- 15 40- 50 100+ 60K FULL
WORLD RENOWNED ARTISTS DAY CITY-WIDE FESTIVAL ANNUAL EVENTS ORGANIZERS / VENDORS AVG. ANNUAL PARTICIPANTS DEMOGRAPHICS OF PARTICIPANTS
WHAT CAN WE CONVERT THIS OPPORTUNITY INTO? WHAT CAN WE BUILD AROUND ALL OF THIS? By 2010, Manifesto had established early success and already demonstrated an ability to create strong community gravity. The third year had a curation of events running annually, culminating with a large free open city concert in the heart of Toronto. Manifesto board of directors invited us to help scale the organization with the aid of new media.